WhatReallyHappened lists this story under ‘Humor and Satire’, which is where I think it should belong. Yet Britain’s Daily Telegraph seems to take it seriously.

Flame by Burger King: "the scent of seduction with a hint of flame-broilled meat"

So who knows anymore? What is satire – and what’s ‘reality’?

Perhaps you’d like to buy a friend a bottle of Burger King meat-smelling perfume?

Before making a rash decision, consider the sales patter:

“Flame by BK captures the essence of that love and gives it to you. Behold … now you can set the mood for whatever you’re in the mood for.”

Can their respective minders PLEASE ensure neither Ehud Olmert nor George Bush get bottles of this dangerous stuff for Hanukkah?

There’s more about Flame at the FireMeetsDesire website, which markets bottled stench to the blood-thirsty masses.

You can even click for a virtual spray. It triggers an explosion of pixellated white fat globules, but appears to be quite safe.